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Hot Trends in the Kitchen Category

Kitchen upgrades drifted to the back burner for many homeowners during the recession years, but a growing number of consumers can now afford the extra home improvement projects.

One-third of more than 3,500 respondents to a Houzz survey say they finally have the financial means to update their kitchens. About 40 percent of the respondents hadn’t remodeled their kitchens in more than 15 years.

So what do these homeowners want for their kitchen upgrades?

Respondents indicated they want modern conveniences mixed with style and design trends such as open-concept kitchens and stainless steel appliances. They desire kitchen entertainment space that has plenty of storage for all of their housewares items, according to the survey results.

Below are kitchen trends identified in the Houzz study.


Nearly 50 percent of respondents chose white as their cabinet color of choice. Shaker cabinets were the most popular style and raised panel cabinets came in second.


Most homeowners still opt for subtle backsplashes, but homeowners older than 35 are more likely to pick a statement backsplash. The most popular colors for backsplashes were white, beige and gray.

Kitchen Appliances

More than 80 percent of respondents preferred stainless appliances over any other finishes, an increase from 65 percent last year.


In order, the favorite kitchen sink styles were double bowls, single bowls and farmhouse sinks. The top finish for kitchen sinks was stainless steel.


Suburban and rural homeowners picked granite as their countertop of choice, whereas urban dwellers preferred quartz.


Gas ranges were the preference for stovetops.

To see the full results from the study click here.

About Sara Logel

Sara Logel
As NRHA’s market research analyst, Sara conducts organic research and stays abreast of industry trends to help hardware retailers better run their business. Sara also contributes to editorial content in Hardware Retailing magazine. Sara received her B.S. in Marketing and Spanish from Butler University and, after graduation, began her career with NRHA. Sara enjoys traveling, being outdoors and exploring the city of Indianapolis.

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