Posting the highest sales numbers and largest growth in company history, House-Hasson broke several company records at its January 2021 dealer market. House-Hasson, which has been serving the industry for 120 years, hosted its January winter market virtually in a format similar to its 2020 Summer Dealer Market.
“Sales for the January 2021 market were up about 30 percent over January 2020, and they were up 20 percent over our previous largest-ever market, in June 2020,” says Steve Henry, House-Hasson president and CEO. “The number of dealers and vendors continues to grow, and with it, sales and dealer profitability. Dealer profitability is our goal.”
The winter market had about 1,800 dealers and 500 vendors participate, including 10 vendors new to House-Hasson.
“January’s market was unique in the sheer number and volume of special buying opportunities,” says Jason Monroe, House-Hasson merchandising vice president. “Our buying staff worked closely with our vendors to put together the most comprehensive offering of promotions that we’ve ever offered, and the result was a 25 percent increase in the overall number of specials.”
The company’s June 2021 dealer market is scheduled for June 17-19 in Sevierville, Tennessee, and House-Hasson is planning for it to be a hybrid event, with both in-person and virtual components.
“Relationships and personal contact are fundamental to our business,” said Henry. “While dealers and vendors are making great use of our virtual markets, and a virtual component will remain part of our program, there’s a strong desire to get back together.”