Hardware Retailing The Industry's Source for Insights and Information
At its dealer market this week, House-Hasson Hardware will roll out a new advertising program—called Digital Deals—to improve the profitability of its independent hardware store and lumberyard retailers.
The market is scheduled for Feb. 1-3 at the Opryland Resort in Nashville, Tennessee.
“Dealers have different levels of advertising sophistication and capability,” says Don Hasson, president of House-Hasson Hardware. “Our program will enable every dealer to do some form of digital or print advertising effectively at a reasonable price.”
Print and digital formats are included, with a focus on ever-expanding digital advertising potential, says Pat McCutcheon, House-Hasson’s vice president of sales.
“Print advertising has been a mainstay for the 111 years House-Hasson has been in business,” McCutcheon says. “And it’s still important. We put a great deal of work into our support for dealers’ print advertising. For years we’ve also been growing our electronic advertising options for dealers. Digital Deals will give them a bigger footprint in the digital and social media marketplaces.”
With Digital Deals, House-Hasson will help retailers create Twitter and Facebook accounts; post retailers’ ads to their websites and on social media; and give special pricing and dating for each Digital Deals ad.
Retailers who sign up for Digital Deals get a free ad monthly, which will be premerchandised and ready for placement on a store’s social media platforms.
“It’s an excellent tool for conducting e-mail marketing campaigns,” McCutcheon says.
During the dealer market, retailers will be able to learn more about Digital Deals and sign up at the House-Hasson marketing department booth.
In addition to the advertising program, the February market will see the addition of several new vendors, says Jason Monroe, House-Hasson’s merchandising vice president.
“We are bringing vendors that dealers are going to like because dealers have told us their desires,” Monroe says.
House-Hasson Hardware is the largest independent regional hardware distributor in the U.S. and serves more than 2,000 retailers in 18 states and the Caribbean Basin.
