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House-Hasson Launches New Advertising Program

At its dealer market this week, House-Hasson Hardware will roll out a new advertising program—called Digital Deals—to improve the profitability of its independent hardware store and lumberyard retailers.

The market is scheduled for Feb. 1-3 at the Opryland Resort in Nashville, Tennessee.

“Dealers have different levels of advertising sophistication and capability,” says Don Hasson, president of House-Hasson Hardware. “Our program will enable every dealer to do some form of digital or print advertising effectively at a reasonable price.”

Print and digital formats are included, with a focus on ever-expanding digital advertising potential, says Pat McCutcheon, House-Hasson’s vice president of sales.

“Print advertising has been a mainstay for the 111 years House-Hasson has been in business,” McCutcheon says. “And it’s still important. We put a great deal of work into our support for dealers’ print advertising. For years we’ve also been growing our electronic advertising options for dealers. Digital Deals will give them a bigger footprint in the digital and social media marketplaces.”

With Digital Deals, House-Hasson will help retailers create Twitter and Facebook accounts; post retailers’ ads to their websites and on social media; and give special pricing and dating for each Digital Deals ad.

Retailers who sign up for Digital Deals get a free ad monthly, which will be premerchandised and ready for placement on a store’s social media platforms.

“It’s an excellent tool for conducting e-mail marketing campaigns,” McCutcheon says.

During the dealer market, retailers will be able to learn more about Digital Deals and sign up at the House-Hasson marketing department booth.

In addition to the advertising program, the February market will see the addition of several new vendors, says Jason Monroe, House-Hasson’s merchandising vice president.

“We are bringing vendors that dealers are going to like because dealers have told us their desires,” Monroe says.

House-Hasson Hardware is the largest independent regional hardware distributor in the U.S. and serves more than 2,000 retailers in 18 states and the Caribbean Basin.

About Melanie Moul

Melanie is the communications and content manager for the North American Hardware and Paint Association. She joined the NHPA team in 2016 as an editor for Hardware Retailing and now helps lead the communications team to deliver relevant, timely content to the industry.

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