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How Horicon Hardware Hank Sells Old Tools

Dave Konrath, owner of Horicon Hardware Hank, has turned a hobby into a pursuit of products for impulse selling.

Konrath enjoys collecting old tools at garage sales—a natural enough hobby for a hardware man. But he’s also a retailer with an eye for products he can sell.

His Horicon, Wisconsin, store’s bins of used wrenches and sockets tagged at $2.50 apiece are the fruit of both interests. The tools are an easy sell to customers because the items are cheap and in good shape, Konrath says.

Plus, he gets to keep collecting his garage sale treasures, and justify buying the boxes of old tools with his store’s sales.

Boosting margin with inexpensive impulse items isn’t a new idea, but perhaps you can think of a way to turn your interests, or other people’s castoffs, into more sales at your store.

About Kate Klein

Kate is profiles editor for Hardware Retailing magazine. She reports on news and industry events and writes about retailers' unique contributions to the independent home improvement sector. She graduated from Cedarville University in her home state of Ohio, where she earned a bachelor's degree in English and minored in creative writing. She loves being an aunt, teaching writing to kids, running, reading, farm living and, as Walt Whitman says, traveling the open road, “healthy, free, the world before me.”

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