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How to Increase Plant Sales - Feature
No matter how big or small your live plant offering, if you want to be successful, you need quality plants, and that means being choosy. Your reputation will be riding on every plant you sell, so dedicate staff to keeping your inventory fresh and healthy.

How to Increase Plant Sales

No matter how big or small your live plant offering, if you want to be successful, you need quality plants, and that means being choosy.

Your reputation will be riding on every plant you sell, so dedicate staff to keeping your inventory fresh and healthy. In addition to watering plants twice a day and checking for “deadheads” (or dead flower heads), it’s important to rotate plants from one location to another. Some are displayed in front of the store, but they shouldn’t stay there all day. They need to be rotated with plants in the greenhouse so all plants receive their recommended amounts of sunlight.

If you haven’t tried selling live plants before but would like to get into the business, start slow. One missed watering or one bug infestation can wipe out hundreds and maybe thousands of dollars of inventory. Start out with a few plants and learn the ropes of taking care of them and seeing how your market takes to the inventory.

About Amanda Bell

Amanda Bell was an assistant editor of Hardware Retailing and NRHA. Amanda regularly visited with home improvement retailers across the country and attended industry events and seminars. She earned a degree in magazine journalism from Ball State University and has received honors for her work for Hardware Retailing from the Association of Marketing and Communication Professionals.

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