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How Two German Garden Centers Stay Successful

While attending the garden show spoga+gafa in Cologne, Germany, in September, Hardware Retailing editor Jesse Carleton also had the opportunity to visit two garden centers in the area. These garden centers are exemplary in the way they merchandise their wares and serve their customers. Dinger’s Garden Center and Bellandris Garden Center, each located in the suburbs of Cologne, cater to a customer base that takes gardening seriously, wants top-quality products and is motivated by shopping experience more than price. Here is a photo tour of these two garden centers, showing how they create attractive shopping environments for their customers.

About Jesse Carleton

Jesse Carleton has visited independent hardware retailers, conducted original research on the industry and written extensively about the business of hardware retailing. Jesse has written for more than a dozen of NHPA’s contract publishing titles, all related to the hardware retailing industry. He also was instrumental in developing the Basic Training in Hardware Retailing courses now used by thousands of retailers across the country.

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