Surveys are a great way to get feedback from customers, but sometimes the questions provide ambiguous answers rather than specific, helpful advice. An article from Retail Customer Experience highlights six questions to ask your customers that will provide valuable feedback your business can act upon. Instead of asking, “How was the checkout process?” ask, “What can we do to improve the checkout process?” These simple changes in customer surveys will allow you to truly listen to customers needs and wants and make changes in your store to satiate these needs.
Nothing is more appeasing to a customer than knowing their concern has been heard and changes have been made.
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