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Increase Purchases by Promoting Ads While Customers are in Your Store

Global mobile agency Fetch has announced the results of its ‘Engaging the Mobile Shopper’ report, which was conducted among more than 300+ US adults aged 18 – 60 in order to uncover the true impact of mobile devices on brick-and-mortar retail. According to the company, the report aims to unravel the extent to which retailers are adapting their marketing communications to engage with users during the pre-store, in-store and post-store experience. Although mobile advertising is still in its infancy, one in four Americans has visited a store as a result of receiving a mobile ad. Additionally, 65 percent of Americans appreciate relevant mobile ads when shopping in-store, while 62 percent are motivated to purchase when they receive a mobile ad.

To read more in this article from retailcustomerexperience.com, click here.

About Liz Lichtenberger

Liz Lichtenberger
Liz is the special projects editor for Hardware Retailing magazine. She reports on news and trends, visits retailers, and attends industry events. She graduated from Xavier University, where she earned a degree in English and Spanish and was a member of the swim team. Liz is a Louisville, Kentucky, native who lives in Indianapolis with her husband and two children. She enjoys swimming, reading, doing home improvement projects around her house and cheering on her two favorite basketball teams, the Kentucky Wildcats and the Xavier Musketeers.

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