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When Homeowners Invest in the Master Bath

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U.S. homeowners who remodel their master bathrooms are willing to invest in creating functional, attractive spaces.

In fact, they typically spend about $7,000 on their master bath projects, according to a bathroom trends study from Houzz, a home improvement website. That makes master bath remodels second in price only to major kitchen upgrades, which are typically $11,000 investments, the study shows.

Homeowners’ project goals include creating beautiful rooms that add value and function to a home and reflect their personal tastes.

In addition, 46 percent of homeowners who remodel a master bathroom also renovate a master bedroom at the same time, according to Houzz.

Applied to Retail
Nearly 80 percent of homeowners who are upgrading their master bathrooms consider style and beauty to be top priorities in the remodel, data from Houzz reveals.

Keep that statistic in mind as you talk with customers about their own plans for master bathroom upgrades.

Ask what look and feel they want for their bathrooms and whether they would like the colors and design to complement the master bedroom, or if the bathroom should include a totally distinct design.

In addition, homeowners who are shopping for a new toilet and fresh paint may expand on their project, increasing their transaction size, if they think more broadly about what style they want for their bedrooms.

About Kate Klein

Kate is profiles editor for Hardware Retailing magazine. She reports on news and industry events and writes about retailers' unique contributions to the independent home improvement sector. She graduated from Cedarville University in her home state of Ohio, where she earned a bachelor's degree in English and minored in creative writing. She loves being an aunt, teaching writing to kids, running, reading, farm living and, as Walt Whitman says, traveling the open road, “healthy, free, the world before me.”

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