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Local Advantages

Let Customers Know Your Business Is a Better Investment

Your customers likely understand that shopping at locally owned stores benefits the community, but why not use hard numbers to drive the point home?

You have access to data specific to the independent home improvement industry, courtesy of the Home Sweet Home Study from the North American Retail Hardware Association (NRHA) and Independent We Stand, a group that promotes shopping local.

The Home Sweet Home Study shows that nearly twice the amount of money spent at a local home improvement store stays in the community, compared to that same amount of money spent at a big box.

In fact, if consumers would shift just 10 percent of their purchases from the big boxes to local home improvement stores, an additional $1.3 billion would stay in hometowns across the nation each year.

Local Advantages

Applied to Retail:

Remind your customers that your business is locally owned, and show them the numbers. Emphasize that they are investing more in the local economy when they spend money at your store.

NRHA has created free resources, including posters, social media posts and bag stuffers, to help you promote the local economic advantages your business offers.

To download the winter holiday marketing toolkit, click here. To find marketing material you can use year-round, click here.

About Kate Klein

Kate is profiles editor for Hardware Retailing magazine. She reports on news and industry events and writes about retailers' unique contributions to the independent home improvement sector. She graduated from Cedarville University in her home state of Ohio, where she earned a bachelor's degree in English and minored in creative writing. She loves being an aunt, teaching writing to kids, running, reading, farm living and, as Walt Whitman says, traveling the open road, “healthy, free, the world before me.”

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