Technology Bridges Gap Between Online and Physical Stores

As consumers have become increasingly reliant on mobile devices, consulting apps, websites and online reviews to help dictate purchase decisions, the future of brick-and-mortar retailers once seemed bleak. But, just as consumers tend to move through ebbs and flows that dictate their purchase frequency and brand loyalty, new advancements in mobile technology point to a new retail future that will bridge the divide between online and physical storefronts, giving customers the very best of what both “worlds” have to offer. Here’s how.

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