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Lowe’s and HomeAdvisor Start Pro-Focused Partnership

Lowe’s and home improvement website HomeAdvisor are teaming up on a new program aimed at getting professional builders and home services providers direct leads.

Under the arrangement, members of the Lowe’s for Pros Loyalty Program will receive a free, yearlong HomeAdvisor subscription, Lowe’s announced. Qualifying members will also get a credit for an average of 10 free leads connecting them to HomeAdvisor’s network of homeowners in search of professional home maintenance and repairs.

“A consistent flow of quality leads remain very important for our pro customers and we are here to make their lives a little easier,” says Fred Stokes, Lowe’s senior vice president of pro sales and services. “As a member of Lowe’s Pro loyalty program, we are providing personalized offers, business management tools and now a free one-year subscription to HomeAdvisor. It’s another way to show how committed we are to helping keep pros working during the pandemic and beyond.”

In addition, members of the Pros Loyalty Program will be able to take part in webinars focused on how to digitally market their business, customer service advice and business expansion pointers.

“There has been a fundamental shift in the value and importance we place on our homes, and homeowners have a renewed interest in hiring pros for help with home projects,” says Craig Smith, president and chief operating officer of HomeAdvisor. “For over 20 years, homeowners have turned to us for help finding a pro for a home project and right now, pros across the country are looking for these homeowners.”

Get the 360-Degree View of Lowe’s
Read about Lowe’s single-store start, steady expansion and its current efforts to gain market share in the August edition of Hardware Retailing. In addition, get an expert’s perspective on Lowe’s position in the home improvement sector. Subscribe today to get the report the moment it’s released.

About Todd Taber

Todd is trends editor for Hardware Retailing magazine. He graduated from Indiana University where he majored in journalism and French. Throughout his career, he has aimed to highlight small businesses and their community value. He joined NRHA in 2017.

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