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Lowe’s Canada to Give Loyal Customers Wings

Loyal customers of Lowe’s stores in Canada will soon gain more than home improvement products from shopping at the big-box chain.

Last week, Lowe’s Canada announced a new agreement with LoyaltyOne Co., owner and operator of AIR MILES Reward Program. Through the agreement, Lowe’s will launch a rewards program that allows its customers to earn points toward airline flights and more when they shop at Canadian stores. The loyalty program is expected to start Dec. 1.

Customers will be able to earn AIR MILES rewards at all Lowe’s Canada stores as well as online at lowes.ca, according to LoyaltyOne.

“We are excited to join the AIR MILES Reward program and offer our customers an even more rewarding experience in our stores,” Sylvain Prud’homme, president of Lowe’s Canada, says. “As we grow our business in Canada, we continue to look for ways to add value for our customers and enhance their overall shopping experience. This partnership gives our customers one more reason to shop at Lowe’s.”

The AIR MILES Reward Program allows loyal customers to earn points toward rewards such as travel and home improvement purchases by doing their everyday shopping at more than 240 brand-name sponsors across Canada.

About Renee Changnon

Renee Changnon is the retail outreach coordinator for NRHA. She meets with retailers in their stores and at industry events and introduces them to the services NRHA provides. Renee previously worked as a member of the NRHA communications team. She earned a degree in visual journalism from Illinois State University, where she served as the features editor for the school newspaper. After college, she implemented marketing and promotions initiatives at Jimmy John’s franchise locations across the country. She enjoys exploring books with her book club, Netflix marathons and hosting goat yoga at her apartment complex. Renee Changnon 317-275-9442 rchangnon@nrha.org

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