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Lowe’s Hit with False Advertising Suit

Lowe’s has been ordered to pay $1.6 million to settle a lawsuit alleging inaccurate and misleading advertising.

According to Marin News, the settlement, ordered by Marin Superior Court Judge Paul M. Haakenson, is the culmination of a civil enforcement action filed in Marin Superior Court and led by the district attorneys of Marin, Los Angeles, Monterey, San Joaquin and Stanislaus counties.

It was alleged Lowe’s stores throughout the state unlawfully advertised structural dimensional building products for sale, such as lumber, using incorrect product dimensions. In some instances, Lowe’s advertisements restated misleading or inaccurate product dimensions provided by the manufacturers or suppliers.

Under the settlement, Lowe’s is required to immediately remove products from sale or correct false, misleading, deceptive or inaccurate product descriptions. Lowe’s must pay $1.47 million in civil penalties and costs of the investigation. An additional $150,000 will be paid to fund further consumer protection-related activities including quality control and price verification programs conducted by the California Department of Food and Agriculture. The store will be bound under the terms of a permanent injunction prohibiting similar future violations of law.

For the full story, click here.

About Jaime Koch

Jaime Koch was the managing editor of Hardware Retailing Magazine. Jaime regularly traveled around the country and internationally to visit with retailers and share their stories. Jaime was honored by the American Society of Business Publishers for Editorial Excellence.

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