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Made in America More Important than Locally Owned

As the shop local movement continues to gain momentum in towns and cities across America, the emphasis is being placed on small local businesses. However, a majority of these small businesses source their products from different countries or from manufacturers that produce overseas.

Hardware Retailing’s Made in America Study found that consumers are more likely to seek out products made in the U.S. than they are local retailers. Therefore, to stand out from other local competitors, be sure to carry products with the “Made in the USA” label.

Applied to Retail: For a strong competitive advantage, seek out products that are manufactured in the U.S. Use shelf talkers in your store to illustrate which products are made in America. If you don’t have many of these products, consider sourcing locally made housewares or impulse items from local vendors in your community. Local artists and retailers are great resources for finding local goods that can be incorporated into your inventory and will add a unique touch to your assortment.

About Sara Logel

Sara Logel
As NRHA’s market research analyst, Sara conducts organic research and stays abreast of industry trends to help hardware retailers better run their business. Sara also contributes to editorial content in Hardware Retailing magazine. Sara received her B.S. in Marketing and Spanish from Butler University and, after graduation, began her career with NRHA. Sara enjoys traveling, being outdoors and exploring the city of Indianapolis.

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