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Make Your Father’s Day With Gift Sales

Have you thought about how you will attract the interest and spending of customers shopping for Father’s Day gifts?

In 2015, consumers spent $13 billion on gifts for dads, according to a National Retail Federation survey. That spending is significantly less than what shoppers paid for Mother’s Day presents, but the holiday for fathers is still a great opportunity to highlight the variety of gifts your store offers and how purchasing those gifts from your business impacts your community.

As found in the Home Sweet Home Study, which was conducted by the North American Retail Hardware Association (NRHA) and Independent We Stand, twice as much money stays local when goods are purchased at an independent home improvement store rather than at a big box.

Fathers Day Graphic

Applied to Retail: To help you promote your store prior to Father’s Day, the North American Retail Hardware Association and Independent We Stand created free Father’s Day signage that describes the impact consumers’ shopping decisions make on their communities.

This free signage package, which includes shelf talkers, posters, bag stuffers and social media posts, highlights data from the Home Sweet Home Study and shows consumers the benefits of purchasing their Father’s Day gifts at a local home improvement store rather than at a big box.

Download the free signage package so you can print and use it in your store today!

About Sara Logel

Sara Logel
As NRHA’s market research analyst, Sara conducts organic research and stays abreast of industry trends to help hardware retailers better run their business. Sara also contributes to editorial content in Hardware Retailing magazine. Sara received her B.S. in Marketing and Spanish from Butler University and, after graduation, began her career with NRHA. Sara enjoys traveling, being outdoors and exploring the city of Indianapolis.

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