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Small Business Marketing Roundup

Small business marketing is crucial for independent home improvement retailers. Finding new ways to advertise your business to customers and your community is critical to help businesses excel.

Throughout 2018, Hardware Retailing explored new ways small businesses could boost their brand, connect with customers and strengthen sales. Take a look back at the marketing series to learn new ways your business can establish new community ties, bring in new customers and start 2019 on a fresh note.

Make Your Marketing Magnetic. Boosting Business and Catching Customers With Effective Marketing

  • Get tips on how to establish a start-to-finish marketing plan for your company’s next big event or special sale.

Pressing Play on Your Brand. How Creating Simple Videos Can Help Tell Your Story

  • Online videos are becoming an important part of retailers’ online playbook. Get tips on how you can grow your brand with short, engaging videos.

Find Your Fit. Maximize Your Social Media Reach at Every Level

  • No matter what your social media skill level may be, there are ways to connect with customers and grow your business. Get tips for every skill level with this article.

As Seen on TV. How Strong Ties to Local Media Can Boost Business

  • Connecting with local news crews can be a great investment for your business. Learn how one retailer established local media ties and how it helps his business.

About Todd Taber

Todd is trends editor for Hardware Retailing magazine. He graduated from Indiana University where he majored in journalism and French. Throughout his career, he has aimed to highlight small businesses and their community value. He joined NRHA in 2017.

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