Have you or your employees ever been approached by a customer who is ready to tackle a project they discovered on Pinterest? Whether they hand over their smartphone or not, your DIY-savvy customers are browsing the Web frequently in search of fun projects to enhance their homes.
In the new products section of the April issue of Hardware Retailing magazine, we discuss the popularity of Mason jars and the many projects they can lead to. Consumers are sharing hundreds of ideas with their friends online.
For a better understanding of the Mason jar trend, head to Pinterest and simply search ‘mason jars.’ You will immediately be able to get an idea of projects your customers may want to test out themselves. Pick a simple project like metallic painted Mason jar vases featured in this post. Simply paint a few jars, add some fresh flowers and use them as a display in your store near your selection of canning jars.
One blogger you may discover in the world of Mason jar crafts is Linda Braden from the blog It All Started With Paint. According to Braden, hardware stores are her go-to for Mason jars, and her local retailer always works with her to get her the Mason jars she needs.
Below we include a few other unique Mason jar projects your customers may or may not have heard of. Create and promote a few of these unique Mason jar projects in your operation: