The online retail realm allows for immense personalization and product displays. Product advertising and promotional content can be updated instantaneously. For brick-and-mortar stores, updating in-store displays takes more than a click of a button, therefore retailers must optimize their product displays to generate customer interaction and personal experiences.
A whitepaper published by Retail TouchPoints identifies the value of in-store displays and product merchandising. Most retailers understand that displays provide great value and increase brand recognition, but SymphonyIRI found that combining displays and featured product marketing creates a major lift in sales for product categories. The whitepaper details ways that retail operations can maximize their in-store displays to get the greatest return on investment.
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