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Merchandising With a Bit of Color

When it comes to merchandising, remember it’s more than how you arrange your endcaps or power aisle. It can even include the colors on your walls or floor, or even a pegboard.

A couple of years ago, Bill and Sharon Wilgers of Palmer Lumber & Hardware in Palmer, Kansas, were in the middle of the construction process for the store’s new building when they noticed the blue pegboard at their distributor’s buying market.

“We really liked it,” Bill says. “It caught our eye, and we thought it fit right in with our new store.”

Now, the blue pegboard helps products really stand out from the displays and adds a little color to the store’s look.

The next time you’re thinking about a remodel or update, or even if you just want to move a few products around, keep in mind that a little bit of unexpected color can go a long way.

About Liz Lichtenberger

Liz is the special projects editor for Hardware Retailing magazine. She reports on news and trends, visits retailers, and attends industry events. She graduated from Xavier University, where she earned a degree in English and Spanish and was a member of the swim team. Liz is a Louisville, Kentucky, native who lives in Indianapolis with her husband and two children. She enjoys swimming, reading, doing home improvement projects around her house and cheering on her two favorite basketball teams, the Kentucky Wildcats and the Xavier Musketeers.

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