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Merchandising

Need More Room? These Retailers Moved Up

If you’re considering expanding your operation but the building you want isn’t the perfect fit, it may be time to think outside the box and consider going vertical. That’s what retailer Will Aubuchon, president and CEO of Aubuchon Hardware, says his …

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Photos Tell Story of Company History

Star Lumber is celebrating its 75th anniversary this year. While much has changed with the business in that time, a quick look around the main showroom in Wichita, Kansas, shows store staff haven’t forgotten the past. Inside the store, signs …

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Employees Get Creative in Friendly Competition

Want to find a way to add some excitement to your store during a slower season? That’s what the staff at Woods Lumber in Independence, Kansas, did when, at the end of the summer, they came up with the idea …

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Retailer Turns Store into Temporary Art Gallery

The large wooden wrench hanging from the store’s ceiling and the vintage vacuum cleaner decorated with mosaic tiles aren’t typical decor for Highland Hardware & Bike Shop. But the Holyoke, Massachusetts, store became an offbeat art gallery from mid-September through …

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Living Logo Inspires Customers

Living Logo

The new logo in Hassett Hardware’s Redwood City, California, store is alive. The double-H logo is a vertical garden displayed on a wall in the store’s garden center, and is filled with succulent plants, which live for years and require …

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Historic Building Is Perfect for Hip Paint Center

Spanish Harlem, located on Manhattan’s Upper East Side, is known for its turn-of-last-century brownstones. Many are undergoing renovation, and Mensch Mill and Lumber is the community’s source for building materials and hardware. When an adjacent brownstone became available, owners Jeff …

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Halloween-Themed Window Is ‘Talk of the Town’

The brooms displayed horizontally like flying witches’ brooms in the window at Troup True Value make for a playful Halloween display. And the note with them is a fun play on words: “Witch Broom?” Cindy Troup, co-owner of the store in Sinton, Texas, found inspiration …

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Engage Customers With Entertainment

View a PDF of this story and download premade shoppertainment games you can implement in your store! Shoppers drive out of their way to buy lattes at Starbucks and earn their loyalty stars. They take their families to Cabela’s to marvel at the indoor …

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