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Most Web Customers Spend in Initial 60 Minutes

Online retailers are tasked with getting Web shoppers to buy within 60 minutes, or lose nearly 75 percent of them.

By the end of one hour on a website, most consumers decide what to buy and complete their purchases, according to a recent report from Monetate, a firm that works with marketers to create, use and study personalized marketing campaigns.

The first minute of that hour is all it takes for a Web store to lose 30 percent of its shoppers, most of whom initially are still in “product discovery mode,” the article says.

Over 50 percent of all purchases are made within the first 15 minutes of a shopping session, and the buying dwindles as time adds up, according to the research findings.

If customers don’t select and pay for products within the first 45 minutes, they typically go elsewhere to complete their shopping, the report says. By the 45-minute mark, online shoppers will have completed 68 percent of their purchases, the research adds.

To read more of Monetate’s research on the online consumer experience, click here.

About Sara Logel

Sara Logel
As NRHA’s market research analyst, Sara conducts organic research and stays abreast of industry trends to help hardware retailers better run their business. Sara also contributes to editorial content in Hardware Retailing magazine. Sara received her B.S. in Marketing and Spanish from Butler University and, after graduation, began her career with NRHA. Sara enjoys traveling, being outdoors and exploring the city of Indianapolis.

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