2015 will be the first year that millennials outnumber baby boomers, and that change requires retailers to examine how they engage younger consumers.
Pat Murphy of FunMobility, Inc., and other speakers will discuss interacting with and marketing to multiple generations as part of the North American Retail Hardware Association (NRHA) All-Industry Conference.
The conference, scheduled for May 5 through May 7 in conjunction with the National Hardware Show® in Las Vegas, will offer opportunities for you to hear from generational experts and speakers on cross-generational communication.
Murphy is vice president of mobile relationship management at FunMobility, a company in San Ramon, California, that engages customers through mobile platforms. During the first afternoon of the conference, Murphy will present “Mobile Marketing for the Generations.”
In the seminar, Murphy will take a look at today’s consumer, which is more tech savvy and has immediate access to information on the Internet and social media platforms. Murphy’s presentation will explore how technology can help you attract and engage millennials.
To learn more about attending this seminar and other conference events, visit the NRHA All-Industry Conference website. For registration details, visit the National Hardware Show® website.