Around the fall, paint manufacturers release their Color of the Year picks. To involve the community last year, Janovic in New York City hosted its first ‘2022 NYC Color of the Year’ contest.
“New York is a bustling city with such a diverse population and many different neighborhoods. We thought this would be a great way to bring all New Yorkers together for something fun. Entrants had so many ideas of colors they thought represented NY, with great stories to back them,” says Carrie Malandrino, visual design manager.
Janovic has been ‘The Color Authority since 1888’ and a premier design/decorating resource for designers, architects, contractors and the renovation trade. Basically, Janovic is a design-centric retailer that curates innovative paint and decorating products for the design community.
As Carrie puts it: “People look to our experts to stay on trend in our fast-paced city, so it only made sense to host our very own Color of the Year contest.”
To participate, the people of NYC commented on the company’s Facebook page with what color they felt best represented the city.
Carrie added, “We wanted to let the people of New York decide which color best represents their home, whether it be the colors of Central Park, taxi cab yellow or the neon colors of Times Square. We encouraged contestants to share the story behind their color choice.”
The contest reached over 184,000 people in Manhattan, generated thousands of visits to the Janovic website and garnered 581 entries, each with a great story.
Janovic’s team chose Benjamin Moore’s Purple Haze as its 2022 NYC Color of the Year. The winner, James Edward Anderson, picked purple because it is the color of royalty and the color of the scrubs and gloves worn by the city’s nurses and doctors, whom he felt had been New York’s heroes throughout the pandemic.
Janovic’s color experts wholeheartedly agreed with James’ pick and were overwhelmed with the positive response.
“After the year we’ve had, healthcare workers have truly been New York’s royalty. They went above and beyond
throughout the pandemic. We hope those heroes agree that choosing Purple Haze as the 2022 NYC Color of the Year honors them in a beautiful way.”