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Offer Your Customers Unique Handmade Products

Got a crafty person in your family? Your store might be the perfect place for them to sell some of their handmade items.

At Palmer Lumber and Hardware in Palmer, Kansas, part of a wall near the front of the store has handmade signs and picture frames on display. They’re made by owners Bill and Sharon Wilgers’ daughters. Several of the products feature the Jayhawks—as in the University of Kansas Jayhawks (the school is located just a couple of hours away).

“It’s a little something extra we can add to our product selection that’s unique and sold only in our store, which is nice,” says Bill.

You can try this in your store, too. Ask a crafty employee or family member if they’d be interested in creating any sort of artwork.

Along with wall hangings and picture frames, try other small items like magnets or paperweights. Display these items on the walls or on the counters around your store. Make sure to let customers know who created these items—many customers prefer something one-of-a-kind that they can’t find anywhere else.

About Liz Lichtenberger

Liz is the special projects editor for Hardware Retailing magazine. She reports on news and trends, visits retailers, and attends industry events. She graduated from Xavier University, where she earned a degree in English and Spanish and was a member of the swim team. Liz is a Louisville, Kentucky, native who lives in Indianapolis with her husband and two children. She enjoys swimming, reading, doing home improvement projects around her house and cheering on her two favorite basketball teams, the Kentucky Wildcats and the Xavier Musketeers.

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