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Ohio Store Sees Quick Results Thanks to Social Media

If you’re still on the fence about whether a Facebook page or Pinterest account would be a helpful addition to your store’s marketing plan, take a look at the results of Thomas Do it Center’s recent fundraiser.

In addition to her role as director of marketing/advertising for the Gallipolis, Ohio, store, Autumn Thomas volunteers for a non-profit group that works with the local animal shelter. She recently planned a successful pet food drive with just one day’s notice, thanks to utilizing the Thomas Do it Center’s social media sites.

Since Thomas Do it Center has been in the same location for 25 years, it’s well-known within the community. Thomas decided to run a food drive at the store to collect donations for the animal shelter after hearing of a food shortage and overpopulation there.

But she wanted to do it quickly. She came up with the idea on Wednesday and planned for the drive to start the next day and run for three days. She used social media to quickly advertise the event.

“I spread the word right away through social media outlets, emails and text messages to friends, family and group members,” she says. “Even with the short notice and preparation time, we had an outstanding response from the community.”

Residents donated more than 1,300 pounds of pet food, and Thomas Do it Center donated $5 per bag, bringing their total cash donation to $265. The money will be used for vet bills and animal transport.

“We were overwhelmed by the support of our generous community,” Thomas says. “They fulfilled a great need for the shelter and raised awareness in the community of the shelter’s needs.”

About Liz Lichtenberger

Liz is the special projects editor for Hardware Retailing magazine. She reports on news and trends, visits retailers, and attends industry events. She graduated from Xavier University, where she earned a degree in English and Spanish and was a member of the swim team. Liz is a Louisville, Kentucky, native who lives in Indianapolis with her husband and two children. She enjoys swimming, reading, doing home improvement projects around her house and cheering on her two favorite basketball teams, the Kentucky Wildcats and the Xavier Musketeers.

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