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January 2022

On the Web: January 2022

There’s much more to discover from the January 2022 edition of Hardware Retailing. Browse the links below to uncover new innovations, trends and resources to lead your operation to success.

Equipping Your Team

When you hire an outside salesperson, you’ll need to have systems in place, both from management and the salesfloor, to support them in their new role. Check out these resources that will help you and your team with this transition.

 

Finding New Customers
All employees should be involved in helping the outside sales staff find new customers. A new Trainer’s Toolbox, “Generating Leads: How Sales Associates Can Help Their Outside Sales Staff,” shows them how.

 

Job Descriptions
During the hiring process, make your expectations clear. These sample job descriptions cover the basic responsibilities and qualifications of an outside sales representative and other positions in a retail business.

 

Sales Advice
If you want to be more effective at outside sales and grow your reach, consider these tips from leaders who have built successful sales programs.

Expert Analysis
Hardware Retailing talked to two experts—an economist and housing market analyst and a consumer confidence analyst—for insights their into the home improvement industry for 2022.
Innovation on Deck
Learn creative ways to display decking materials to make it easy for your customers to shop and decide what products they need. 
Insights, Revisited
From keynotes on leadership and industry trends to panels on supply chain and diversity, watch all of the presentations from the 2021 NHPA All-Industry Conference on demand.
Get Organized
See additional DIY organization projects you can share with customers to get them organized this month and all year round.

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About Hans Cummings

Born in Indiana and raised in Indiana, Germany and Virginia, Hans has worked for NRHA since 2001. He has a B.A. in English from Indiana University and is a published fantasy and science-fiction author. His hobbies include cooking, especially smoking meats, tabletop and video games and supporting space sciences and science education.

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