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3 Tips to Keep Your Customers Safe This Holiday Season

Safe Holiday

From falling off ladders to trees catching fire, our favorite holiday movies jokingly depict the perils of holiday decorating. In real life, the dangers are substantial. Make sure your customers stay safe this year by sharing safety tips when selling …

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5 Tips for Using Memes in Your Marketing

meme marketing

Memes—you’ve laughed at them, you’ve shared them and now you can use them in your company’s marketing efforts. When used correctly, memes are an excellent way to connect with customers through humor and make your company more authentic and relatable. We …

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4 Contactless Trends for 2022

contactless trends

If an operation didn’t already utilize e-commerce and contactless systems before the pandemic, they most likely added them during the shutdowns to better serve their customers. Customers have come to expect these options, so retailers should stay on top of …

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4 Ways to Train Employees More Effectively

train employees

In October, NHPA staff attended DevLearn, a conference covering some of the trends and new technologies for delivering online training to employees. NHPA has made training easy for retailers by offering a wide library of online educational resources. At the …

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McCormick Paints Builds Loyalty With Professionals

McCormick Paint loyalty

Rewarding DIY and retail customers is crucial to building a solid customer base, but retailers can’t forget about professionals and contractors, who for some, make up a large percentage of their customer base. For McCormick Paints, which has 28 locations …

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4 Ways to Measure Customer Loyalty

measure customer loyalty

Before you can build customer loyalty, you need to know where your customers currently stand. Customer loyalty can be a tricky metric to measure, but fortunately there are several ways to assess how faithful customers are to your company.  Find …

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Planning Events in a Post-Pandemic World

events post-pandemic

In October, the North American Hardware and Paint Association (NHPA) hosted its first major in-person event since the start of the pandemic, the NHPA All-Industry Conference. The event was held in conjunction with the National Hardware Show. At the helm …

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Best Practices for Safely Hosting Store Events

Event Management

From private parties to public gatherings, in-person events took a major hit during the pandemic. Most likely, the blanket cancellation of events impacted your operation as well, preventing you from hosting events that connect you with your customers and community. …

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