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Operations

6 Components of a Strong Leader

leader

How do you identify a worker in your operation who is ready to be a leader? You may have team members already on staff who can fill shift supervisor and assistant manager roles, so take some time to build up …

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How I Did It: Sharing Profits With Employees

The associates who interact with your customers on the salesfloor, offer their advice on products and projects and keep a store running are the lifeblood of the home improvement industry. To reward employees who contribute to sales growth, Island Hardware …

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5 Ways to Find New Products

If you want a good strategy for growing your business, you should always be searching for new products. New products help differentiate your business from your competitors, they often offer high margins, they get your customers excited about shopping and …

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Ramp Up Your Seasonal Merchandising Displays

displays

One way to improve impulse sales and an effective way to cross-merchandise is to create displays according to seasons or holidays. While Christmas and Halloween make for popular, eye-catching merchandising opportunities, be sure to also highlight general seasons and other, …

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The Value of Public Gardens and How Your Business Can Give Back

public gardens

In many communities throughout the U.S., there are bastions of preservation, from community parks to certified historical sites. No matter their form, these places require care from experts and support from their local communities to continue operating. Sometimes, caretakers are …

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Bring Visibility to Your Website With SEO

SEO

By Todd Taber, ttaber@nrha.org Coming Into Focus If you have a website, but no one can find it, do you even have a website? Many business owners today know that having a web presence is a necessity. Studies show even …

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Debunking SEO Myths

seo myths

Understanding search engine optimization (SEO) can be a powerful way to boost your website—and your company’s—visibility. With SEO, independent home improvement operators can solidify their online presence and expand their customer base day by day, click by click. Learn more …

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Class Project Reshapes Retailer’s Marketing Strategy

By Jesse Carleton, jcarleton@nrha.org Back to School How can home improvement stores appeal to the next generation of shoppers? That was the topic of discussion at Everson’s Hardware Hank, in Waconia, Minnesota, on a Monday morning in February. Five students …

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