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Your Web Presence Can Make or Break Sales

Understanding how home improvement customers research products online and ultimately make their purchases is critical. As customers begin to expect more online interaction from the businesses they shop, discover how you can position your website for ongoing success. The 2019 …

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spoga+gafa 2020 to Highlight Sustainable Garden Trends

spoga+gafa

Buyers, importers, international sourcing agents and the top players of the global garden and outdoor living industry come together at spoga+gafa in Cologne, Germany, every year. See the trends that come from the world’s largest lawn and garden trade fair, …

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New ERP System Promotes Culture at Friedman’s Home Improvement

erp system

At Friedman’s Home Improvement, a chain of northern California home improvement centers, a new ERP system is helping employees at all levels solidify their commitment to a positive workplace culture. President and CEO Barry Friedman says the process of implementing …

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New Data Highlights Costly Impact of Organized Retail Crime

Throughout retail industries, the financial toll of organized retail crime is growing. The National Retail Federation (NRF) recently compiled data on retail theft, shedding light on one of the industry’s most pressing problems. A staggering 97 percent of retailers say …

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Understanding the Power of Video as a Marketing Tool

As social media use grew in the past decade, so did the reach of online marketing videos, according to a recent report from marketing firm Wyzowl. Data from nearly 700 marketers and consumers reveals some of the powerful reasons video …

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2020 Holiday Trends and Why You Should Be Planning Now

holiday trends

Although spring is just beginning, you finished plans for tulip caretaking and birdhouse building months ago. In retail, it’s crucial to plan seasons ahead, which is why holiday decor is a large segment of many wholesaler markets in the spring.  …

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Bilingual Signage Helps Welcome New Customers

At Central Valley, a lumber and building materials center with locations throughout northern California, president and CEO Steve Patterson wants every customer to feel welcomed. From diversifying his inventory to meet local industries’ specific needs to creating Spanish-language signage throughout …

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6 Questions to Ask When Choosing Advisers

When hiring staff, most retailers put a great deal of effort into the application process to make sure they’ve found the right person. Choosing your business advisers is equally important. These are the people you rely on to help you …

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