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What Do Your Sales Associates Do That Websites Can’t?

Thanks to retail websites and online search engines, consumers no longer think of retail sales associates as particularly trustworthy or helpful, according to an article from the Harvard Business Review. Integer Group, a global marketing agency, found that “family, friends and …

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Mobile Classes Convenient for Employee Training

When you have a knowledgeable employee, you have a better chance of selling the products your home improvement store offers. A trend in contractor training is the use of quick mobile videos to teach courses on business practices and safety, according to …

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Show Employees Appreciation this Holiday Season

There are many ways to reward employees without handing out bonuses or promotions. Sometimes a heart-felt “thank you” can go a long way. The following Inc. article provides a list of 20 techniques to reward employees without “spending a dime.” While …

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Adapting the Brick and Mortar Store

Online shopping and purchasing have become mainstream within the United Sates. “Between 2008 and 2013, e-commerce sales grew ten times faster than in-store retail,” according to a McKinsey & Company article. Not only are consumers using their smartphones and tablets to …

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Switch Bargain Hunters to Loyal Customers

Businesses should make it a priority to build customer loyalty, not just promote special sales, this holiday shopping season, according to an article by Inc. While customers are actively seeking gifts for everyone on their Christmas lists, finding the best deals in …

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Tips to Improve Your Online Customer Service

Apple occupies the throne in the tech world, but if you have a problem with your iPhone or MacBook, you either need to go to a retail store or wade around in online forums. And good luck trying to get …

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Email Marketing Must be Targeted

Email marketing is used to attract shoppers and nurture ongoing relationships with loyal customers. However, many companies are not using email marketing correctly or to its full potential. A study conducted by Order Dynamics, an omni-channel commerce solutions provider, discovered …

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Make Payroll a Priority as the Year Ends

While 2014 is coming to an end, tax season is quickly approaching. Independent retailers must make sure their stores’ financials are in check and begin preparing year-end reports. There are many cost-cutting advantages for small business, so review the following article that provides …

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