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Is Anyone Doing Online Right?

To view a PDF of this story, click here, and visit hardwareretailing.com/e-commerce to download an interactive PDF highlighting the different elements of an effective retail website. Making the Most of Your Internet Presence By Liz Lichtenberger, llichtenberger@nrha.org and Kate Klein, kklein@nrha.org In 1994, the first physical product was …

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Building Your Online Presence

In the April issue of Hardware Retailing, our story about an operation’s online presence (“Is Anyone Doing Online Right?”) offers some tips for best practices for retailers looking to make the most of their basic websites, email marketing, social media …

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Product Videos Provide Higher Order Value

Engagement is what shoppers seek as they peruse retail stores and browse online shopping platforms. Customers want to see something intriguing or have a personal experience with products. Product videos not only provide engagement and visibility but they also provide a …

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Passing the Smell Test: Hardware stores can take control of the scent dimension

By Roger Bensinger Faced with tough competition from the likes of Amazon and eBay, retailers everywhere are focused on giving people a reason to put down their devices and visit their stores. Naturally, one component of this strategy is to …

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Train Employees to be Responsive to Customers’ Price Shopping

There are five elements of a pricing strategy necessary to remain competitive: 1. Competitive variable pricing 2. A price-matching policy 3. A robust price-shopping routine 4. Innovative use of technology and 5. Good retailing practices. All of these tactics are …

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NRHA’s 2015 State of Pricing Study

Hardware Retailing magazine’s March 2015 issue features an article focused on the changes in pricing strategies over the years. The story also discusses how retailers can stay competitive today as variable pricing evolves and dynamic pricing spreads. The full story can be found here. The …

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A New Generation of Pricing: Competing in the Information Era

To download a PDF of this story, click here. Visit hardwareretailing.com/2015pricing-study to view the NRHA’s 2015 State of Pricing Study.  Whether you like it or not, today’s consumers have access to detailed pricing information for every item in your store. In fact, in some cases, …

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Creative Transportation Doubles as Mobile Advertising for Store

Rick Alspaugh needed a solution to his Texas store’s overflowing parking lot, and building a parking garage didn’t make financial sense. As the problem worsened, a neighboring business was turning Alspaugh Ace Hardware’s customers away so its own tenants had space for parking. Some …

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Focus on the Customer and the Employees as a Person

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