Home » Operationspage 9

Operations

Bring Visibility to Your Website With SEO

SEO

By Todd Taber, ttaber@nrha.org Coming Into Focus If you have a website, but no one can find it, do you even have a website? Many business owners today know that having a web presence is a necessity. Studies show even …

Read More »

Debunking SEO Myths

seo myths

Understanding search engine optimization (SEO) can be a powerful way to boost your website—and your company’s—visibility. With SEO, independent home improvement operators can solidify their online presence and expand their customer base day by day, click by click. Learn more …

Read More »

Class Project Reshapes Retailer’s Marketing Strategy

By Jesse Carleton, jcarleton@nrha.org Back to School How can home improvement stores appeal to the next generation of shoppers? That was the topic of discussion at Everson’s Hardware Hank, in Waconia, Minnesota, on a Monday morning in February. Five students …

Read More »

Business Owners Find Success in Remote Locations

remote locations

Every retailer faces their own set of challenges. Suburban retailers may worry development is heating up away from the place they’ve called home for years. Urban retailers may fret over where to store a high-volume shipment without sacrificing space. No …

Read More »

How 3 Retailers Find and Sell Unique Categories

Gourmet foods, local gifts, unique home goods, custom cabinets, firearms, live bait, microbrew beer, even frozen pizzas— there’s no shortage of variety alongside the core hardware categories at Solon Springs Mercantile. Owners Meg and Ken Thoreson have built up a …

Read More »

How to Be Successful with Buy Online, Pickup in Store

Home improvement retailers who talk about their competition these days inevitably include Amazon on the list. Fortunately, there are many ways to compete against this formidable retailer. One of the tactics many retailers are now pursuing is by offering a …

Read More »

How I Did It: Doing Store Expansion Smart

In 1998, Jeff Paladino purchased his family’s 4,500-square-foot hardware store nestled in a shopping mall in Milton, New York. His family had owned several businesses over the years before taking on a local hardware store. A switch into hardware seemed …

Read More »

Free Training Creates Gold Star Teams

The North American Retail Hardware Association (NRHA) is always developing new tools and resources to train independent home improvement retailers. Best of all, many of the programs the association develops are completely free for retailers to use and implement in …

Read More »