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Orgill Partners With Unilog for Digital Solutions

Orgill Inc. has partnered with e-commerce solutions provider Unilog to bring new digital features to retailers. Through the agreement, Orgill customers will have shared access to a new e-commerce website and product content subscription services.

“We are very excited about this new partnership with Unilog and our combined vision to provide a rich e-commerce solution integrated with our dealers’ in-store systems, providing localized inventory and pricing,” says Boyden Moore, Orgill general manager of retail. “This solution, combined with our unique shared data services model, provides an affordable, integrated omnichannel solution that will enable our independent, locally branded dealers to build their brand online and compete more effectively. Unilog shares a passion with us to help independent small businesses be successful with their e-commerce strategy.”

The first website to go live under this new partnership was Town & Country Hardware.

“I was amazed at how fast Unilog was able to deliver a completely new and fresh e-commerce site supporting more than 90,000 unique products,” says Phillip Helms, regional vice president for Central Network Retail Group (CNRG). “The site is allowing us to serve our customers by listing what we have in store, and what we can be ordered from our suppliers, with our local pricing and availability.”

The partnership with Unilog will also allow Orgill to provide a new digital catalog of more than 150,000 items with enhanced product descriptions. Dealers will be able to subscribe to this new digital content and display it on their website for informational purposes or for online sales.

“We’re proud to have partnered with Orgill on this initiative,” says Suchit Bachalli, CEO of Unilog. “We believe our all-in-one solution is the perfect fit for Orgill’s independent dealers who require a cloud-based e-commerce platform without the need for in-house technical expertise or additional staff to support the initiative. And our content services will address Orgill’s desire for a more powerful digital catalog.”

About Renee Changnon

Renee Changnon is the retail outreach coordinator for NRHA. She meets with retailers in their stores and at industry events and introduces them to the services NRHA provides. Renee previously worked as a member of the NRHA communications team. She earned a degree in visual journalism from Illinois State University, where she served as the features editor for the school newspaper. After college, she implemented marketing and promotions initiatives at Jimmy John’s franchise locations across the country. She enjoys exploring books with her book club, Netflix marathons and hosting goat yoga at her apartment complex. Renee Changnon 317-275-9442 rchangnon@nrha.org

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