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Orgill, Unilog Announce New E-Commerce Offering

Orgill Inc. customers who have yet to establish a strong e-commerce presence can now easily get in the game, thanks to a new offering with Unilog.

The two companies will be collaborating on a new promotional e-commerce program, which enables Orgill customers to establish an e-commerce presence quickly, and at a very low monthly investment. This new offering builds on a partnership the companies announced in August, when Unilog was named the preferred e-commerce partner for Orgill.

“We’re very pleased to offer our dealers this new way to increase e-commerce revenue and drive more foot traffic back to their physical stores,” says Boyden Moore, president of Orgill. “They have told us how important it is to them to be able to compete with a meaningful e-commerce solution that supports their local business. We’re glad that our work with Unilog provides another solution for our dealers to consider.”

Each month, Orgill will feature items users can promote on their e-commerce sites, allowing them to place online orders for these items and conveniently pick them up at their local stores.

“In addition to having an affordable online presence, Orgill dealers can also benefit from access to a catalog of items that have been significantly enriched,” says Unilog CEO Suchit Bachalli. “The master catalog is robust with improved product descriptions, images, complete specs and attributes and more, enabling dealers to display more useful product information for their online shoppers. Quality product information is a leading factor in attracting potential customers to your site.”

This new offering is in addition to the integrated e-commerce program Unilog launched in conjunction with Orgill at its Fall Dealer Market, held last August in Las Vegas. The latest retailer to take advantage of the integrated e-commerce program is Home Hardware Center, which went live with their new e-commerce website last week.

“With 23 stores in small towns all over the South, we see e-commerce as a way to extend our relationships to our customers whether they are close to a store, or live many miles away,” says Raymond White, vice president of operations for Home Hardware Center. “Partnering with Orgill is the only way we could ever imagine taking on this project. They have brought the cost down into a range we can afford and have simplified much of the process for us. We’re excited to be online and compete more effectively.”

About Liz Lichtenberger

Liz is the special projects editor for Hardware Retailing magazine. She reports on news and trends, visits retailers, and attends industry events. She graduated from Xavier University, where she earned a degree in English and Spanish and was a member of the swim team. Liz is a Louisville, Kentucky, native who lives in Indianapolis with her husband and two children. She enjoys swimming, reading, doing home improvement projects around her house and cheering on her two favorite basketball teams, the Kentucky Wildcats and the Xavier Musketeers.

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