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Orgill’s Boyden Moore Addresses Customers During e-Volution Event

In conjunction with Orgill’s ongoing e-Volution Online Buying Event, which is running from Aug. 24 through Sept. 4, company president and CEO Boyden Moore delivered a corporate update via Zoom on Wednesday morning.

The “Orgill’s Evolution” presentation focused on delivering customers, vendors and others a variety of company updates on topics ranging from COVID-related safety measures to corporate growth, enhancing distribution capacity, innovation and strengthening customer relationships. 

Moore shared that Orgill has accelerated the timeline to open its Rome, New York, distribution center by a year, and he expects the distribution center to begin shipping in 10 months. Moore also teased upcoming news about expanding the company’s capacity and footprint in the West. In addition, he says that the existing distribution centers have recently seen a 30 percent workforce increase in an effort to meet customer needs.

Moore says Orgill also plans to build additional technology solutions for customers, and the company’s new Chief Digital and Information Officer Marc Hamer will focus on using technology to help the company run more efficiently and provide actionable data at a faster rate.

“We believe that data and technology solutions will be a differentiator in the industry,” Moore says.

During the presentation, Moore also touched on Orgill’s retail and marketing programs, such as integrated e-commerce and its Orgill FanBuilder loyalty program, which he says is continuing to grow in retailer adoption.

He pointed to the FanBuilder program as one of the ways Orgill is learning from its ability to test programs and services through its operation of stores in the CNRG network. Moore added that the CNRG stores serve as living retail laboratories where Orgill can vet concepts, make adjustments and gather data on how to improve their programs and services and make them more valuable for all of Orgill’s customers.

“Our CNRG stores are providing real-time, comprehensive feedback on tests, programs, trends and insights that make our entire retail services better and faster,” Moore says. 

Moore also addressed customers, thanking them for their business and acknowledging the success of the online buying event. 

He shared that the e-Volution online buying event features more than 1,000 vendor “booths” and has more than 9,500 registered customers. During the first two days of the event, Orgill tracked more than 6,000 retailers on the website and have more than 1,000 Zoom meetings scheduled so far.

“Our team is energized by the opportunities we see on the horizon for our customers,” Moore says.

Orgill Inc., the world’s largest independent hardlines distributor, was founded in 1847 and is headquartered in Memphis, Tennessee. Orgill serves more than 6,000 retail hardware stores, home centers, professional lumber dealers and farm stores throughout the U.S. and Canada, and in over 50 countries around the world.

About Julie Leinwand

Julie Leinwand
Julie Leinwand is the Corporate Communications Manager and Editor for NRHA. She graduated from the Missouri School of Journalism. In her spare time, she enjoys baking fanciful desserts and spending time with her puppies and husband.

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