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Outdoor Living Is a Growing Category

In the September issue of Hardware Retailing magazine, we gathered data from consumers, retailers and industry organizations to provide a clear view of five trends in the outdoor living category.

As mentioned in the story, more consumers are expanding their living spaces outdoors to make up for smaller home sizes. In doing this, they are purchasing more outdoor living products such as grills, furniture, lighting and fire pits to make their outdoor patios comfortable for entertaining, eating and living spaces.

To get the retailer perspective, we conducted a survey of more than 220 independent home improvement retailers to see what trends and growth they are experiencing in their outdoor living categories.

The data shows that more than 45 percent of retailers have increased the square footage in their outdoor living departments over the past three years, supporting the growth of customers’ outdoor living spending.

outdoor living is a growing category

Applied to Retail: Consumers are purchasing comfortable and stylish outdoor living items to create a harmony between their indoor and outdoor spaces.

As you head into the spring buying season, consider what outdoor living elements are popular in your area. Read up on the five trends in outdoor living and consider spicing up your inventory to meet consumer demand.

About Sara Logel

As NRHA’s market research analyst, Sara conducts organic research and stays abreast of industry trends to help hardware retailers better run their business. Sara also contributes to editorial content in Hardware Retailing magazine. Sara received her B.S. in Marketing and Spanish from Butler University and, after graduation, began her career with NRHA. Sara enjoys traveling, being outdoors and exploring the city of Indianapolis.

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