Home » Operations » Parker True Value: Redefining the Traditional Niche

Parker True Value: Redefining the Traditional Niche

To watch the full video, click here.

Rick Parker, owner of Richmond Hardware in Richmond, Ind., has found a way to incorporate his many interests into his business by expanding into an Italian market, screen-printing business and blues club. In this video, he talks about how his “business as fun” philosophy keeps customers coming back to his store from across the state and beyond.

About Amanda Bell

Amanda Bell was an assistant editor of Hardware Retailing and NRHA. Amanda regularly visited with home improvement retailers across the country and attended industry events and seminars. She earned a degree in magazine journalism from Ball State University and has received honors for her work for Hardware Retailing from the Association of Marketing and Communication Professionals.

Check Also

Unconventional Revenue Streams

Home Improvement Operations With Unconventional Revenue Streams

While on the surface they may not go together like peanut butter and jelly or …

Leave a Reply