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Pinterest Inspires DIY Customers

Thanks to a little help from Pinterest, customers at Limeberry Lumber & Home Center in Corydon, Indiana, can find project ideas the moment they walk in the store.

The front of the store now features a rotating Pinterest-focused endcap, which includes a large banner with the Pinterest logo, a display of the finished project and the supplies needed to bring that project to life.

“We want to inspire the DIY nature of every Pinterest-loving customer who enters our store,” says owner and president Scott Limeberry.

The endcap is a new idea, started this spring after a few Limeberry Lumber staffers found inspiration in some new products they’d discovered at their co-op’s recent market.

Endcaps are rotated monthly. The first one featured DIY chalkboard planters. The top shelf showcased the finished project, and the shelves below housed the necessary materials, including terra cotta pots, chalkboard paint and chalk—everything customers needed to create customizable planters for their home gardens.

Marketing coordinator Katlyn Whelan designed the Pinterest banners, which she had printed at the local UPS Store for about $80.

“It was well worth it, as we plan to use these banners for many seasons to come,” Limeberry says.

Customer response has been positive, he says. “Our customers love the idea. Many have said they can’t wait to see what we come up with next.”

Pinterest

In fact, the staff built off the success of the endcaps and the store featured a Pinterest project as part of its first ladies’ night, held this past spring. The sold-out event was held in conjunction with the store’s grand reopening and included supplies for attendees to put together a Mason jar wall vase.

Attendees also enjoyed wine from a local winery, appetizers from a local restaurant and chair massages from a local spa.

“We received so much positive feedback,” says Limeberry. “Attendees said they’d been to similar events at larger stores, but they sometimes had to travel 45 minutes to attend. They loved having something local that catered directly to women in our community.”

About Lynnea Chom

Lynnea Chom
Lynnea is the senior graphic designer for Hardware Retailing magazine, where she works on the layout and design of the magazine and other custom publications. She also does print design for NRHA’s marketing materials, programs and other in-house projects. Lynnea graduated from Ball State University with a degree in Graphic Design. She lives in her hometown of Greenwood, Indiana. During her free time, she enjoys designing, painting, reading and volunteering at her family-owned childcare facility.

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