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How To Write a Press Release

Whether it’s an event your store is holding, an award it recently won, or something else, there are plenty of reasons to put together a press release that you can send out to local media to gain some additional publicity for your operation.

Check out our press release template below, which will offer a list of points you should include in any press release you write. And to learn more about how to promote your business on a small budget, check out this story in the May issue of Hardware Retailing.

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About Sara Logel

As NRHA’s market research analyst, Sara conducts organic research and stays abreast of industry trends to help hardware retailers better run their business. Sara also contributes to editorial content in Hardware Retailing magazine. Sara received her B.S. in Marketing and Spanish from Butler University and, after graduation, began her career with NRHA. Sara enjoys traveling, being outdoors and exploring the city of Indianapolis.

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