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PRO Group Hosts First Virtual Group Merchandising Conference

PRO Group recently hosted its first virtual Group Merchandising Conference to safeguard the health of retailers, PRO Group employees and vendor partners.

virtual group merchandising conferenceFrom June 22-24, 40 PRO Group member distributors and 63 vendor attendees participated in more than 1,100 one-on-one appointments online. Throughout these sessions, attendees successfully discussed new products, conference specials without requiring in-person communication.

“It is amazing that PRO was positioned to facilitate and complete Zoom training for about 200 individuals in the past 60 days or so to execute timely and effective individual one-on-one meetings between distributor buyers and manufacturer sellers,” says Steve Synnott, president and CEO of PRO Group. “I am certain the Virtual GMC will pay big dividends over the balance of 2020 to PRO Group member distributors and manufacturers.”

In addition to the one-on-one appointments, attendees at the June event could explore products from new vendor partners and attend a general session with research from market research firm The Farnsworth Group.

“In a year of cancelled events and uncertainty, this event allowed us to find new ideas, items and vendors which was invaluable for planning our upcoming show,” said Mike Dawson, retail division manager at Horizon Distribution. “Congratulations to the PRO team for breaking paradigms to provide real value to both distributors and manufacturers in a challenging year.”

For more information about the event, visit Pro Group online.

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