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Gift Card Program Leads to New Customers

Wallauer Paint Hardware Design Gift Card

Wallauer Paint Hardware Design in New York has started a new initiative to court homebuyers as new customers and offer support to local real estate agents. Staffers at the 15 Wallauer stores are creating gift boxes, each containing a gift …

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5 Template Builders to Boost Your Emails

email template builder

Whether you already send your customers regular emails or want to start engaging with customers in this way, an email template builder is an easy way to create and send a high-quality email campaign. Using an email template builder saves …

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Rethink Your Messaging to Older Audiences

marketing messages

The first of the baby boomer generation started turning 65 nearly 10 years ago, and the number of U.S. residents 65 and older continues to grow each year. According to the U.S. Census Bureau, there were 40.3 million U.S. residents …

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5 Challenges (and Solutions) Every Small Business Faces

small businesses challenges

Whether they’ve been around one year or 100, every small business faces challenges. The challenges can be especially difficult in those first few years of operations. According to the U.S. Bureau of Labor Statistics, nearly 20 percent of small businesses …

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Ways to Reach Your Pet-Loving Customers

pet-loving customers

In the June 2021 issue of Hardware Retailing, retailers learned best practices for adding pet products to their stores. To complement that content, we’ve put together several online stories with tips on welcoming pets into your stores, offering pet-related services …

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5 Mistakes to Avoid on Your Facebook Business Page

It’s a great feeling when you get your Facebook business page set up and the first likes start trickling in. But to keep the momentum going and grow your page into something that benefits your business and brings in customers, …

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Be a Part of NRHA’s Virtual Conference

The NRHA All-Industry Conference is now going virtual. On Oct. 12-15, log in from the comfort and safety of your home or office to attend virtual keynote sessions, retailer panels and other industry presenters. “The theme is Industry Disrupters, which …

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3 Steps for Launching a General Awareness Campaign

general awareness

How do you communicate your uniqueness to your customers? The nugget of differentiation that defines your business should be the core of your next general awareness campaign. A general awareness campaign isn’t tied to a sale or a product. Instead, …

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