Promotions

How do you communicate your uniqueness to your customers? The nugget of differentiation that defines your business should be the core of your next general awareness campaign. A general awareness campaign isn’t tied to a sale or a product. Instead, …

Let’s say a DIYer named Shelby wants to make some home updates. She’s trying to imagine her bathroom with a new color scheme and thinks fresh curtains and a stylish coffee table would upgrade her living room’s look. Shelby decides …

Many retailers are leaders in their businesses and in their local communities, but it’s not every day they get to show off that leadership in a parade. The management team of Pacific Ace Hardware in Vacaville, California, had that opportunity …

Dozens of firefighters at firehouses in Tucson, Arizona, are having an easier time firing up the grill, thanks to generous donations from the team at Mark’s Ace Hardware and a national grill brand. Mark Rios, company president, his general manager …

If you’re looking through the plants and yard decor display at B&B Do it Center in Carmarillo, California, you might stumble across a tiny house or a miniature garden with brightly colored stepping stones. Owner Randy Collins has intermingled fairy …

Icing, sprinkles, marshmallows, gel, chocolate syrup—what else can you put on a cupcake? At Twins Ace Hardware’s Construct a Cupcake event in February, children of all ages were piling cupcakes high with their choice of toppings to create their own …

In Lakeview, Oregon, the sight of spurs and cowboy boots isn’t unusual. The small community near the state line of California and Oregon is one of the last vestiges of isolated America, and with so many working ranches in the …

Bavarian Home Hardware in Kimberley, British Columbia, joined other organizations in town for the second year in a row for the Spud Bucket Challenge. For two weeks in late April, customers could purchase  a 15-liter bucket and one seed potato …