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McCormick Paints Builds Loyalty With Professionals

McCormick Paint loyalty

Rewarding DIY and retail customers is crucial to building a solid customer base, but retailers can’t forget about professionals and contractors, who for some, make up a large percentage of their customer base. For McCormick Paints, which has 28 locations …

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Planning Events in a Post-Pandemic World

events post-pandemic

In October, the North American Hardware and Paint Association (NHPA) hosted its first major in-person event since the start of the pandemic, the NHPA All-Industry Conference. The event was held in conjunction with the National Hardware Show. At the helm …

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RSVP Yes: How Adding an Event Venue Can Boost Your Business

event venue

Sunlight trickles through the trees as staff members set out chairs, lay the aisle runner and clear a space for the band, all in preparation for a special celebration. This isn’t your ordinary event venue, however. Tucked behind Crest True …

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Sharing Your Special Event on Social for Extra Exposure

sharing social

Promoting your event ahead of time is crucial to getting people to attend, but it’s just as important to share during and after on your social media channels. We’ve provided a brief guide to sharing on social media before, during …

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Gift Card Program Leads to New Customers

Wallauer Paint Hardware Design Gift Card

Wallauer Paint Hardware Design in New York has started a new initiative to court homebuyers as new customers and offer support to local real estate agents. Staffers at the 15 Wallauer stores are creating gift boxes, each containing a gift …

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5 Template Builders to Boost Your Emails

email template builder

Whether you already send your customers regular emails or want to start engaging with customers in this way, an email template builder is an easy way to create and send a high-quality email campaign. Using an email template builder saves …

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Rethink Your Messaging to Older Audiences

marketing messages

The first of the baby boomer generation started turning 65 nearly 10 years ago, and the number of U.S. residents 65 and older continues to grow each year. According to the U.S. Census Bureau, there were 40.3 million U.S. residents …

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5 Challenges (and Solutions) Every Small Business Faces

small businesses challenges

Whether they’ve been around one year or 100, every small business faces challenges. The challenges can be especially difficult in those first few years of operations. According to the U.S. Bureau of Labor Statistics, nearly 20 percent of small businesses …

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Watch the dynamic lineup of speakers and panels from the 2021 NHPA All-Industry Conference.


Now Available!

Focus on the Customer and the Employees as a Person

Learn how Zappos has developed its strong company culture from the company's customer research lead Alex Genov.

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View all 2021 Conference presentations