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How to Build Strong Community Partnerships

partnerships

Click the picture above to download a PDF of the story. Challenges are always best faced with a caring group of supporters at your back. For retailers, supporters could include employees, friends and family. But retailers who work to become …

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Cat, Flynn, Makes Himself at Home in Store

To help connect with customers and contain mice in the store, the owners of Kelly’s True Value Hardware in Newburyport, Massachusetts, adopted a feline employee. The cat came to the store with the name JackKnife, but they changed his name …

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Guessing Game Engages Customers in Massachusetts

Staff members at O’Connor True Value Hardware in Billerica, Massachusetts, were looking for a new way to engage with customers through Facebook when another local business, a butcher, got a big boost to its social media engagement with a contest. …

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Use Endcaps for Summertime Promotions

endcaps

Attract customers’ attention and capture a few extra dollars by putting your endcaps to good use this summer. Good merchandising strategy means regularly rotating the products you feature on endcaps. While you’re at it, consider using that space to highlight …

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Reimagine Retail Winner Opens In-Store Restaurant

caribou jack's bbq

In May 2017, Robert Lau became the winner of the first-ever Reimagine Retail program. A panel of judges selected Lau’s plan to improve his business and awarded him $100,000 to put his plans into action. Lau proposed adding an in-store …

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Fishing Expo Helps Customers, Good Causes

Everyone has heard their share of fish tales from anglers, those exaggerated claims of fish they’ve caught, fish that got away and the one they totally caught but didn’t get a photo of to show you. It’s part of the …

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