Home » Operations » 5 Ways to Use QR Codes in Your Operation
QR codes

5 Ways to Use QR Codes in Your Operation

QR codes are inexpensive, adaptable, easy to implement, user-friendly and provide an excellent opportunity for retailers to connect with customers and build their bottom lines. In the March 2022 issue of Hardware Retailing, retailer Geoff Saunders from Cascade Home Center shared the QR code project he is launching at his store. Here, we share five more ways home improvement retailers can use QR codes in their operations. 

Share discounts and coupons. Embed links to coupons and other discounts in QR codes on shelving, printed advertising and in the checkout area to give customers a bonus for engaging with your company. 

Collect feedback. Gather testimonials from customers through QR codes or create surveys to garner feedback about certain aspects of the business, such as a new department, seasonal products or customer service experiences. 

Sign up customers for content. A strategically placed QR code next to the cash register or throughout the store can encourage customers to sign up for your company’s newsletters, special promotions and loyalty programs. 

Accept cashless payments. Numerous software options exist that allow you to connect payment options to QR codes for contactless payments. Most often, when a customer scans a payment QR code, it allows them to use a payment method stored on their phone to complete the transaction. 

Send customers directly to your website. QR codes on print and online advertising are an easy way to send customers directly to your website or a social media page, rather than having them type in a web address or search online.

About Lindsey Thompson

Lindsey joined the NHPA staff in 2021 as an associate editor for Hardware Retailing magazine. A native of Ohio, Lindsey earned a B.S. in journalism and minors in business and sociology from Ohio University. She loves spending time with her husband, two kids, two cats and one dog, as well as doing DIY projects around the house, going to concerts, boating and cheering on the Cleveland Indians.

Check Also

theft fraud

3 Ways to Mitigate the Impacts of Theft and Fraud

From organized smash-and-grabs to employee embezzlement and fraud, retailers have been reeling from an increase …