Hardware Retailing The Industry's Source for Insights and Information
QR codes are inexpensive, adaptable, easy to implement, user-friendly and provide an excellent opportunity for retailers to connect with customers and build their bottom lines. In the March 2022 issue of Hardware Retailing, retailer Geoff Saunders from Cascade Home Center shared the QR code project he is launching at his store. Here, we share five more ways home improvement retailers can use QR codes in their operations.
Share discounts and coupons. Embed links to coupons and other discounts in QR codes on shelving, printed advertising and in the checkout area to give customers a bonus for engaging with your company.
Collect feedback. Gather testimonials from customers through QR codes or create surveys to garner feedback about certain aspects of the business, such as a new department, seasonal products or customer service experiences.
Sign up customers for content. A strategically placed QR code next to the cash register or throughout the store can encourage customers to sign up for your company’s newsletters, special promotions and loyalty programs.
Accept cashless payments. Numerous software options exist that allow you to connect payment options to QR codes for contactless payments. Most often, when a customer scans a payment QR code, it allows them to use a payment method stored on their phone to complete the transaction.
Send customers directly to your website. QR codes on print and online advertising are an easy way to send customers directly to your website or a social media page, rather than having them type in a web address or search online.
