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Regional Sales Team

Regional Sales Team

Director of Sales & Northeast Region Manager

Lowell Huffman

As the National Sales Manager, Lowell oversees business development and sales initiatives across all business verticals at NRHA. Lowell previously spent three years as a Regional Sales Manager for the NRHA and served as the Director of eMedia. During that time, he managed the Great Lakes territory for two years and the Northeast territory for a year. He served as a West Regional Manager for ExactTarget, a leading Cloud-based digital marketing software company. While at ExactTarget, he managed their mid-market existing business model where he expanded his skills as a sales professional. Lowell has also helped develop sales strategies for two startup companies in Indianapolis and regularly contributes his ideas to the independent hardware and home-improvement industry.
Lowell holds a Bachelors degree from DePauw University and resides in Indianapolis with his family and two dogs. He enjoys traveling, advanced DIY projects, ice climbing and giving back to the great retail community, which the NRHA has served for over 100 years.

Director of Vendor Programs & Southeast Region Manager

Nick O’Connor

As Southeast Regional Manager, Nick is responsible for trade ad sales and business development throughout an 11-state territory and the District of Columbia.  After spending time in sales at the Indianapolis Motor Speedway, Nick brings his sales and client service background to the NRHA where he has spent the past 3 years.  Prior to that, Nick worked at a summer internship at the University of Notre Dame in the Sports Information Department.
Nick holds a Bachelors degree in Business Administration from Ball State University and resides in Shelbyville, Indiana with his wife and two bulldogs.  When not spending time with his large family, he enjoys Colts football, Notre Dame athletics and cooking.

Midwest Region Manager

Brad Lyons