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Research & Guides

Evolution of the Big Box

To watch the full video, click here. With contradicting rumors flying around about home improvement big boxes it’s hard to tell whether these mega-chains are cannibalizing themselves or gaining consumer popularity through improved customer service. It’s time to give the …

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The Evolving Home Improvement Channel

To watch the full video, click here. Get in touch with the ins and outs of the distribution, manufacturing and retail segments of today’s evolving home improvement channel. Tune in for coverage on what’s going on within the industry’s largest …

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The Rebirth of DIY

To watch the full video, click here. Is economic pressure encouraging an increase in DIY activity across the country? Supported by original research, this webinar will examine how consumers’ attitudes toward do-it-yourself projects have changed over the years, and how …

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The ABCs of Advertising

To watch the full video, click here. What makes a good ad campaign? How do advertising and PR complement each other? Have retailers changed the way they approach advertising? What kind of ROI should you expect from your efforts? Tune …

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Taking Off the Green-Tinted Glasses

NRHA conducted consumer research with over 250 surveys across the country to hear from the people driving the eco-friendly trend. In this presentation, you’ll learn how concerned consumers are about the eco-friendliness of products and what influences them to buy green. Click …

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What Matters to Customers

What Matters to Customers is a market study that measures the success of family-owned retail hardware stores in meeting customer expectations. It defines those expectations and pinpoints the reasons customers choose hardware stores in preference to big-box home improvement centers. To read the …

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