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Research Shows Why Company Culture Matters

A company culture — the operation’s work atmosphere and core values—are critical for customer and employee satisfaction. Research from global research firm PwC reinforces why.

A good company culture impacts employee performance, job satisfaction and loyalty, according to PwC. And 96 percent of participants in recent PwC research “believe fulfillment at work is possible, but they need to see and feel what it looks like in practice.”

PwC’s data shows a company culture that helps people find meaning in their work is connected to workers feeling fulfilled in their jobs and reducing overall staff turnover. The data clearly indicates how establishing and maintaining a positive company culture is vital.

Visit TheRedT.com/culture to hear from retailers about why you should work on improving your company’s culture.

Improve Your Culture in 3, 2, 1

3. Identify influencers who can energize the employees around them and create momentum around a purpose-driven culture.

2. Embolden leaders to model and signal behaviors that enable a fulfilling experience to employees across the organization.

1. Target specific behaviors that promote relationships, enable people to make an impact and foster individual growth.

company cultureSource: Making Work More Meaningful: Building a Fulfilling Employee Experience, PwC

About Kate Klein

Kate is profiles editor for Hardware Retailing magazine. She reports on news and industry events and writes about retailers' unique contributions to the independent home improvement sector. She graduated from Cedarville University in her home state of Ohio, where she earned a bachelor's degree in English and minored in creative writing. She loves being an aunt, teaching writing to kids, running, reading, farm living and, as Walt Whitman says, traveling the open road, “healthy, free, the world before me.”

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