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Selling Gift Cards and More for Father’s Day

Your home improvement store is likely full of Father’s Day gift options, especially since gift cards and tools are among the popular items consumers buy for their dads to celebrate the holiday.

Consumers will be spending $16 billion on Father’s Day gifts in 2019—a record amount, according to the National Retail Federation (NRF).

About 43 percent of American shoppers plan to buy gift cards for their dads, the NRF data shows. And consumers are expected to spend more than $2.6 billion on gifts that are tools or appliances, home improvement or gardening supplies and sporting goods, NRF reports.

According to results of an NRF survey, men will likely be the top spenders on gifts for fathers, shelling out an average of $160.74 each. Women are expected spend an average of $118.29.

If you need help promoting your store as a locally owned destination for Father’s Day gifts, then check out the free marketing toolkit from the North American Retail Hardware Association (NRHA). It’s not too late to use the social media graphics, bag stuffers and other materials to promote sales as Father’s Day approaches. selling gift cards

About Kate Klein

Kate is profiles editor for Hardware Retailing magazine. She reports on news and industry events and writes about retailers' unique contributions to the independent home improvement sector. She graduated from Cedarville University in her home state of Ohio, where she earned a bachelor's degree in English and minored in creative writing. She loves being an aunt, teaching writing to kids, running, reading, farm living and, as Walt Whitman says, traveling the open road, “healthy, free, the world before me.”

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