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On the web September

On the Web: September

There’s much more to discover from the September 2022 edition of Hardware Retailing. Browse the links below to uncover new innovations, trends and resources to lead your operation to success.

Forward Thinking

Understanding and connecting with your entire customer base is key to a successful business. Discover how to build relationships with the next generation of customers.

Catching Up With Gen Z
As Gen Z amasses more buying power, it is important to understand the psychology behind their purchases. Hear from two members of Gen Z and discover their thoughts on customer service and consumer tendencies.

Social Media Savvy
Social media is a great way to connect with younger customers. Discover social media best practices and influencer marketing and Instagram reel examples from Taylor’s Do it Center and Pleasants Hardware social media pages.

Perfect Placement
Share these cabinet hardware installation best practices with your customers to help them achieve the perfect look with their new cabinet hardware.

Putting In Work
Store planning and layout can be a daunting task to develop a strategy for, but it is also instrumental to a successful operation. Discover store planning and layout best practices from industry expert Gary Petz, vice president of Discovery Retail Group.

The Full Spectrum
NHPA’s Melanie Moul and Renee Changnon have a conversation with Travis Detter, president of Spectrum Paint Co., which he co-founded in 1986. He shares how the company has grown to over 600 employees with 92 stores in 10 states.

About Carly Froderman

Carly joined the NHPA staff in 2021 as an associate editor. Born and raised in Indiana, Carly earned a B.A. in English from Indiana University Bloomington. She enjoys reading, hiking, and cheering on the Indiana Hoosiers.

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