The shop-local movement is sweeping neighborhoods and Main Streets across America. Many consumers are starting to understand the benefits small businesses provide their hometowns, and they are shopping at local stores for that reason. Therefore, it is important to share your local identity within your community!
Below is data from a NRHA consumer poll that surveyed 1,000 consumers about their shopping habits. The data shows that a majority of consumers are making conscious efforts to shop at locally owned businesses.
Applied to Retail: American consumers are increasingly interested in supporting locally owned businesses, so be sure to promote the fact that your store is independent and an important part of your community.
Many consumers do not know that Ace Hardware, True Value and Do it Best stores are locally owned and operated, as discussed in “Do Your Consumers Know You Are Locally Owned”, so it is extremely important to educate your community about your store’s history and roots.
The North American Retail Hardware Association and Independent We Stand created a complete marketing toolkit for independent retailers to promote the economic impact their stores have on their communities. The materials use data to show consumers the difference they can make by shopping at local home improvement stores. Download the marketing materials now!